The page for Luna Rossa on Wikipedia starts like this: “Luna Rossa Prada Pirelli, originally named Prada Challenge, then Luna Rossa Challenge, is an Italian sailboat racing syndicate …”
Maybe it was that overly complicated naming history that inspired Panerai to design a super simple, crispy clean Luminor (ref: PAM01342) in its honor. This 2022 no-date 3-hander is the 9th model in the brand’s current Luna Rossa lineup.
It’s the perfect PAM for summertime. White sandwich dial with white hands, red small seconds hand, and a subtle matching red pinstripe running down the gray textile and rubber mixed materials strap (made in Italy).
Outside is a 44mm 316L stainless steel case, measured without the crown guard.
Inside, you get a Panerai (via Val-Fleurier) caliber P.6000 manual-wind in-house movement. You just don’t get to see it.
At a 100m water resistant, this timepiece can handle some splish-splashing under the sun, but it’s better off in the sailboat.
Are you going to drop $5,900 USD on one here?
Images via Panerai
I agree it’s clean but how many people really want Luna Rossa on the dial? I don’t.
How many people would even know what it means 🤔
When I see watches like this it feels like they should be paying me to wear it. No way I’m paying 6k to advertise some sailboat team.
That’s the stupidest thing I read all day. Everything is advertising something.