Rolex seems to really like blue this Baselworld, but why didn’t they release a Pepsi or Coke ceramic bezel this year like everyone wanted? Instead, the new model is blue and black. So far it isn’t named after a beverage conglomerate (maybe it never will be), and Rolex didn’t even give it a special designation other that adding BLNR to the end of the regular reference number: 116710BLNR. This is how Rolex officially describes the new bezel:
Bidirectional rotatable 24-hour graduated bezel. Two-colour blue and black Cerachrom insert in ceramic, engraved numerals and graduations.
We’re certain they will put out the Pepsi bezel once sales of this version reach a certain point. Until that time, will you be getting your blue on?