Why we love microbrand watches

KeepTheTime has been covering microbrands since before they were called microbrands. Before Kickstarter and the crowdfunding revolution, when enthusiasts used to do pre-buys on forums. We've always been attracted to these mostly unknown, up-and-coming brands and the minds behind them. In an industry that is hundreds of years old, we can relate to the challenges and rewards of bringing something new to something so old. Microbrand watch companies are entrepreneurial examples of passion and doing what it takes to turn an idea into reality - just like we did with KTT.