We’re doing the Baselworld 2017 thing and noticed something interesting about the videos on the Rolex YouTube channel: They correspond perfectly with the actual Rolex watch market.
At the time of publishing this post, here are the stats for the recent Baselworld videos posted by Rolex. All of them were made available to the public within the same time frame.
New Rolex Sea-Dweller – 25,277 views
New Rolex Cosmograph Daytona – 10,435 views
New Rolex Datejust 41 – 8,940 views
New Rolex Sky-Dweller – 7,516 views
New Rolex Yacht-Master II – 6,527 views
New Rolex Cellini Moonphase – 6,276 views
New Rolex Lady Datejust 28 – 2,471 views
This data also matches exactly what we experience in the realm of selling pre-owned Rolex watches.
Based on how fast we expect to find new wrists for the Rolex models in this list, it’s generally in the same order: Sport models/divers first, then the Daytona chronograph, big size Datejusts, Sky-Dweller models on strap or bracelet, Yacht-Master II, Cellini dress watches, followed by ladies models (this is also offset because many KTT ladies prefer to wear larger sized watches).
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