Baselworld 2020 Cancelled

Baselworld 2020 Canceled, but for us the show will go on!

Lost Baselworld footage we never had the chance to post

Baselworld 2020 Dior Swarovski

Just as we were about to let our fans know that KeepTheTime would not be making our annual visit to Basel, Switzerland this year, Baselworld did it for us. The show has been postponed until late January 2021 due to concerns around the Coronavirus, which means Baselworld 2020 technically won’t exist.

On February 28, the Swiss Federal Council issued a ban on large-scale events with more than 1,000 expected attendees. This ban is in effect until at least March 15th. Even though Baselworld 2020 was originally scheduled for April 30, they aren’t taking any chances with the ban being extended.

“For health safety reasons and in accordance with the precautionary principle following the bans issued today by the federal and cantonal authorities, Baselworld announces that it has taken the decision to postpone the show to Thursday 28th January 2021 to Tuesday 2nd February 2021 (Press Day on Wednesday 27th January), due to concerns related to Covid-19.” –Baselworld (Source:

Baselworld sees about 82,000 visitors over the span of 6 days.

Watches & Wonders 2020

The Geneva Watches & Wonders show (April 25-29, 2020) was cancelled a day before the ban was announced.

What is interesting about all of this is that the Geneva show (formerly SIHH) actually used to take place in January, that is until they reached an agreement with Baselworld to hold the shows back-to-back. Now Geneva is back to where they started and Baselworld is the one switching it up.

“In view of the latest developments concerning the worldwide spread of the COVID-19 coronavirus, it is the Fondation de la Haute Horlogerie’s duty, as organizer of Watches & Wonders Geneva, to anticipate the potential risks that travels and important international gatherings could entail.” –Watches & Wonders Geneva

What About the New Rolex Watches?

It’s unclear at this point how the cancellation is going to affect new watch releases. Will Rolex still announce their new models? We haven’t heard anything about this yet and will update this post when we know more – comment below if you know. As of now, Rolex’s official Baselworld page still has 2018/2019 listed and makes no mention about Baselworld 2020 or the show’s postponement. Nothing is posted in their news section either.

Update: Rolex is unlikely to release anything new in April and is also postponing the new models for later in the year.

The Future of Baselworld

We have been covering Baselworld for over a decade, but it is not what it used to be. With brands like Swatch Group and Seiko backing out of the show, the show is getting smaller and smaller. With the 2020 cancellation, coinciding with these changes, we will be curious to see how this affects the show’s viability. Will there be a Baselworld 2025?

KTT’s Baselworld 2020

Like everyone else, we won’t be in Basel this April/May, but for us the show must go on! We have loads of Baselworld content from previous years that we haven’t gotten around to editing and posting. Not attending the show this year should give us some time to dig into this long lost media, so we’re looking forward to posting pics and videos during the time frame of what would have been Baselworld 2020.

In the meantime, check out some of our previous Baselworld coverage:

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Travis Frost
Travis Frost
3 years ago

At the rate watch companies are dropping out of Basel World like flies, I didn’t think it was considered a “large event” anymore.

3 years ago

Guess all the blogs doing Rolex 2020 predictions are going to have to change it to Rolex 2021 predictions lol

3 years ago

Still no public update from Rolex wth!

3 years ago

SXSW in America is also canceled for the same reason but not rescheduled yet.

2 years ago

Baselworld 2020 cancelled and Rolex September 2020 releases should have been cancelled!

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