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Rolex Booth at Baselworld 2010

This video was one of the first ever inside looks at the Rolex booth at Baselworld – and perhaps one of the first times the show was filmed and shared.

The Rolex booth is the first stops for many of the attendees that walks through the doors at Baselworld. 2010 was an especially busy year at the show so it wasn’t easy to capture the watches on film.

After KeepTheTime put this video on YouTube, it became a hit within the small niche of watches. Since publishing this clip, it has become common to see Basel footage uploaded to the video sharing site.