Copier Salesman Makes A Watch Sale?

The following is a rant from KTTB about the WSJ article “The Art of  Selling An Expensive Watch”:

So when do copier salesmen instruct those of us that really sell watches?  I hate comparative salesmanship! ” It is like a casino, they treat their clients to this and that”!  ”They feel special” cliche after cliche, I could serve bologna slices and Hi-C and it would not make my customer less likely to buy the watch they really want!  Product knowledge, standing behind the product, and simply having the right goods to sell is half the battle.  Watch guys like just that, watches – talking about the watch, learning about the movement, all things watch related!  If you are a Fluff salesman, stick to Fluff! Don’t go selling the great taste of Peanut butter!